Coffee Is Very Serious Business

We’ve mentioned before how anything Tim Hortons does is treated with great fanfare and attention and that trend continues.
Canadian coffee chain Tim Hortons is going to specialty coffee drinks. A coffee shop selling coffee? No big deal, right? WRONG. It is big news in Canada.

How big of a deal is it? The story was discussed on the national news. Not during the business section, not during the life section. No, it was reported during the news segment of the national news. On several networks including CTV and CBCThe Globe & Mail and the Toronto Star gave the story big coverage as well.
This story got so much attention across Canada that you would have thought Celine Dion and Justin Bieber were taking a canoe guided by beavers to a maple syrup factory. Okay… that’s pushing the stereotypes a bit. But you get the point.
Also, we’re back! =)

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